New Export Opportunities for Portugal after COVID-19

In 2020 we were asked to use the AEXI Export market finder to find new export opportunities for Portugal in the wake of the COVID-19 pandemic.

We found  significant opportunities for Portugal to diversify its exports along the extensive margin, despite the COVID-19 pandemic. Of the overall 46,813 product-country opportunities identified, around 45,250 are “new” export opportunities at the extensive margin for markets – in other words, markets that Portugal is not yet exporting the particular products to, or has so far only been a relatively small supplier (5 per cent or less) of the particular products into these markets.

For example, there is ample opportunity for Portugal to export products that it is already good at exporting, such as machinery and equipment, motor vehicles and parts and wearing apparel to markets such as the United States, Germany, China, United Kingdom, France and Japan. From an extensive margin perspective with respect to products, examples identified include the manufacturing of macaroni, noodles, couscous and similar farinaceous products, the manufacturing of regulating or controlling instruments, and apparatus and machinery for filtering or purifying water.

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