AEXI – Advanced Export Intelligence B.V. was founded in 2021 by Wim Naudé and Martin Cameron after collaborating in the global arena of international trade and economic development for 25 years.

They saw a need and opportunity in the market for data-driven decision-support tools and advice that extract actionable insights from trade big data. All the current tools then available were not able to deliver actionable insights and indeed often made the strategic decision-making process even more complex by only delivering large volumes of trade data (often in attractive visual format) which would however not help firms and countries to easily conclude whether trends in the data represent real opportunities or not.

They also noted that whereas digitalization had influenced virtually the entire logistical chain of international trade, from placing an order to tracking-and-tracing and providing instantaneous feedback and measuring customer satisfaction, it has not yet significantly influenced the process whereby two parties are matched to create a transaction.

Therefore AEXI – Advanced Export Intelligence B.V. was established to fill these gaps by providing a user-friendly, cost-effective digital decision-support tool that will allow clients to better gauge new export opportunities and do so without having to invest in expensive data scientists and in time-consuming data collection and analyses. With a push of a button, the AEXI Market Finder would automate the export market research process and deliver extensive research reports in minutes.

AEXI provides a smart approach for our clients, using advanced data science tools combined with human skills and experience.

Every second, some good is traded across borders, and this generates data. Every day, billions of new data records are created, giving a detailed insight into what is produced, shipped, and consumed across the globe. This massive volume of data can be overwhelming. Finding actionable information from it is like finding a needle in a haystack. This barrier to international trade is what is what Wim and Martin set out to overcome when the established AEXI.